The label of your juice makes it visually different. Every label tells a story with or without words. It has a powerful impact on how your juice is perceived and received. As small business owners, we can learn how to be creative with our labels and use them to increase brand awareness and drive sales. But customers also rely on the label to tell them what it contains and how it’s made. They can look for “organic” or want to know if there are any “sugars added” to the juice.
Although there are also strict federal guidelines for what should be on your label (which we will go over in detail), much of what appears on a label is only loosely regulated. It can sometimes even been seen us “misleading”. We’ve all seen the labels of juices with 100% natural but are often from concentrate. Or the use of “raw” that could be misleading as consumers assume the juice is fresh and not processed. It’s also why I believe a lot of small juicing businesses are creating a very simple, transparent and a lot of times one colored label. It’s part of the story. A label shouldn’t be complicated.
So what information should you technically include? We’ve listed the 7 requirements here.
Name and Address
The name and address of your juicing business. The street address, city or town, and zip code. If your business is listed in a current city directory or telephone book you do not have to list the street address of your business.
Name of the Food
You should list the name of the food that is commonly used. Fruit & Vegetable juice, Fruit juice drink or Juice beverage for example. This should not be the name of your brand, as it is not considered to be a correct statement of identity.
What is the Amount of Juice inside of the bottle?
This is also called “the net quantity of contents”. Simply put, how much is inside of the bottle. In the US, it should be expressed in fluid oz. (fl.
oz.) and also in liters. For example 16.oz / 473 ml.
% of juice declaration
Beverages that purport to contain juice (fruit or vegetable juice) must declare the % of juice. Mostly this will be 100% juice.
The listing of each ingredient in descending order of predominance. Listing ingredients in descending order of predominance by weight mean that the ingredient that weighs the most is listed first, and the ingredient that weighs the least is listed last.
If one of the ingredients is a “major food allergen” then you should list it below the ingredients. The following eight foods are considered major food allergen: milk, egg, fish, Crustacean shellfish, tree nuts, wheat, peanuts, and soybeans.So if you have almonds in your recipe you should list it as follows. CONTAINS: Nuts.
All raw juices sold in the US must include the following disclaimer:
WARNING: This product has not been pasteurized and therefore may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened
immune systems. If we pasteurize the juice, we do kill off any chance of bacteria being alive. But in doing so we also kill off all of the main benefits of juicing. The life enzymes, the good bacteria, the vitamins, and minerals.
Next to the requirements. The right design, a clear and compelling message, the quality and the costs are all things to consider for your label. Contact me if you want to know more about any of those or get the full course on starting your juicing business here.